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7 Steps to Pro Blogging
Lane threw his arms up in the air, “Blogging? Meh. What’s so hard about that? Anyone can do it!” Florian furrowed his brow, thought for a minute and said, “Well I guess the writing and posting might be...
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The Content Shift from Caveat Emptor to Caveat Venditor
Think about the last item you bought. Did you go into the store or the car lot armed only with desire for your purchase? Did you or the sales person know the feature list across models? Did this model...
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The Six Thinking Hats Problogger Peer Review Method
Are you a problogger? When it comes to reviewing your blogs I’ll bet you are one of three kinds of people: You don’t have your blog posts peer reviewed prior to publication, or, You do fire-and-forget...
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How To Achieve Content Harmony: The New Fifth C of Marketing
In 1953, Neil Borden promoted the marketing mix and the 4Ps — price, product, promotion and place — became core to all marketing plans. Nearly forty years later in 1990, Robert Lauterborn said the 4Ps...
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